The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

I'm so excited to be reading this book!

 

Reading about the people whose passion fueled so many different food fads has helped me put the whole chia thing into perspective, especially when I read this on page 86:

Yes, I'm quoted in it! And so is my Mom! Author David Sax interviewed me almost 2 years ago, and I'm glad to say is still in touch with me.

Buy this book and read not only about chia, acai, and quinoa, but also about the Blue Ribbon Baconfest and how the "cultural momentum of the bacon trend translated into economic opportunity."