I have exhibited at the Women's EXPO five times. When I first started, in 2008, almost none of my customers knew that chia seeds were edible. I sold a few Chia Pets that year, and enough chia seeds to cover the cost of my exhibitor fee.
This year, virtually everyone who stopped at my table was familiar with chia seeds. Many stated that they had a pound of chia seeds in their kitchen that they didn't know what to do with. Others told me that they stir a spoonful of chia seed into their morning oatmeal. This year I had the opportunity to share literature and offer tastes of products donated by my sponsors. Health Warrior Chia Bars were especially popular, as were the ChiaBia Bars donated by Arizona Chia.
My $2 Chia Card Kits were a big seller this year, for the first time. Maybe I'll try to put them on Etsy one of these days.
For the first time this year, I exhibited at Stony Brook University's Wellness Expo. Over 2,000 students and staff attended. I invited participants to sample chia products donated by our sponsors, and to submit a simple "Chia Taste Test" evaluation form in exchange for a free sample: bars, whole seeds, or Chia Pets!
I found that not many students were aware of the nutritional benefits of chia seeds, but they were very enthusiastic about the products they sampled, especially the Mamma Chia Vitality Beverage.