In February 2010, I received a phonecall from a chia seed grower, Mr. Marcelo Aspetty from Bolivia. He says he reads and enjoys my website and wanted to get in touch. He represents a family farming company, GRANICORP, that grows chia seeds, along with corn, rice, and other cereals, near Santa Cruz, Bolivia.
In Bolivia, chia seed is planted in May and June, and is harvested in September. Mr. Aspetty told me that his family produces nearly 200 metric tons of chia seed a year, and most of it is exported to Chile and Germany. He is asking my help in finding interested distributors in the U.S.
So Dear Reader, if you are in a position to import a ton of chia seed from Bolivia, here is who to contact!
Almost 10 years ago, when the internet was young, "XEMatt" began a website he called X-Entertainment. His Facebook page states that "X-E is a celebration of old toys, new toys, holidays, novelties that
grow in water, junk food, interesting party lights, and crustaceans." I frankly don't understand very much of it.
Yes, I know that most of you are here to learn about eating chia seeds for your health, but just consider how much fun young Matt had with his Chia Pet, his G-I Joe action figures, his camera, and his imagination!
So go enjoy Cobra's Chia Plot Part I, Part II,Part III, and Part IV (but if you are viewing with children, be aware that young Matt's script is liberally laced with bad language).
Anyway, Here is a sample of Matt's work. I hope it inspires you!
Sept 2011 after my seminar at E&E I asked you about the value of
grinding chia seeds and you had thought it was probably not needed.
Others had told me the same. But the NYT article on chia suggested
otherwise: Grinding your chia seeds provides maximum omega-3 conversion!
In describing work by the Dole Food Co.'s research: "The company
does independent clinical testing on each product in [its new] Nutrition
Plus line to back up claims it makes about the health benefits [of chia
seeds], and it was surprised by one finding: significantly more
alpha-linolenic acid in omega-3 reached the bloodstream and was
converted into eicosapentaenoic acid, a long-chain fatty acid considered
good for the heart, when the seeds were milled rather than whole."
So, in this case, we can thank a big corporate food company for the tip.
His answer: The seed on the left is clearly inferior quality, contains many immature seeds (brown) and even the black seeds are a lighter color which is not normal. The seed on the right is much higher quality. So look at the seed you buy, brown is bad, white(cream) or black are good.